INTERNATIONAL TRADEMARK REGISTRATION UNDER THE MADRID PROTOCOL (WIPO)
Att. Cansu YILDIRIM, Att. Mensur ÖGÜT Introduction Trademarks are signs consisting of all kinds of words, colors, numbers and shapes that are capable of distinguishing a good or service from other goods or services. The consumer forms his/her preferences for goods and services by trusting the experience of the trademark’s owner and the quality of the trademark, thanks to the distinctiveness of the trademark. In Turkish law, trademarks are protected through Law No. 6769 on Industrial Property and the international...